Tag Archives: laguna plein air painters

The cost of fine art and why there are no prices on my website

Every now and then I am getting an email from someone who is interest in buying a painting. While I think that’s very nice, I will have to explain a few things since most lay people do not know much about art or the art market.

Purchasing original fine art is not cheap. Most collectors constantly watch for up and coming artists and purchase their work early as it gets higher and higher once an artist is established and working with high end galleries. Original art means there’s only one unique painting and usually no reproductions unless otherwise noted. So why is art expensive?

Great question! The price of art is closely related to the reputation of an artist. The work of a nationally known artist will fetch a higher price than the work of someone in a local art association. Dead people’s work is much higher simply because they no longer produce new art. Unfortunately, the price of art has nothing to do with ‘how good’ the work is. There are artists who are great self marketers and despite being poor painters, they are selling at high prices. Anything can be art. The word ‘art’ is not protected or even well defined, just like the word ‘natural’ in the food industry. But I digress…

I thought it would be a good idea to break down costs so everybody can easily understand why paintings cost what they cost. On a side note, there are artists out there who overestimate their value, but also some that underestimate their worth. It can go both ways.

Anyone who works with galleries (like myself) is not underselling their galleries. That would be very unwise but I know some people do it regardless. What that means is to sell a painting directly for much cheaper than what it would sell in the gallery. If the gallery gets wind of it, they won’t be happy and in all likelihood drop the artist.

Galleries do work for us. They promote us and give us space so we can properly showcase our art. Where else can you go see art? The only other place is a museum or sometimes when an artist has an open studio sale.

Social media or the internet in general is not a good place since you can’t trust what you’re seeing. How would you know what you’re getting unless you are personally familiar with the artists work? I’d be very careful as there are artists who ‘doctor’ their paintings in photoshop software to ‘enhance’ the look of it. Besides, most people would have to see what impact a painting has and that can only be done in real life.

Furthermore, reputable fine art galleries have mailing lists of collectors that many artists can just dream about. Most artists have mailing lists with other artists on them. (who want to paint like them)

The price of a painting has several factors included.

1.The percentage the gallery takes (between 40 and even 70% in San Francisco) Yes, they take that much! Nowadays, 50% is pretty common.

2.The time and years spent on art education, i.e. going to art academy or other schools, taking workshops or whatever other formal training there was where considerable money was spent as a long term investment. (Comparable to what a lawyer charges you just to see you and their rate is much higher)

3.Costs of materials. Not that much but it has to go in

4.Cost of framing. No, the gallery usually does not frame our pictures. We do.

5.Cost of shipping to gallery. Unless we can drop off our work, we have to factor in shipping costs. I work with a gallery in North Carolina and live in California. UPS has just raised their rates again by almost 20% for my type of shipping.

Lastly, at the end of the year we have to pay taxes. Every painting will be taxed with federal tax.

Here’s an example: Let’s say the painting costs $1800 in a gallery (not too high, not too low, pretty average price)

50% for the gallery: $900 = $900
Time spent for education: $100 = $800
Art materials: $40 to $50= $750
Framing costs: $150 to $200= $550
Shipping costs: $50= $500
Tax: $25= $475

So, on a painting priced $1800, the artist might get approx. $475. If the gallery percentage is higher, it’s of course less. (Note: these are approximations, some may be higher or lower)

So, why are there no prices on my website?

The reason I am not putting prices is simple and my personal choice: I don’t want anybody to know who just visits my site. If someone is really interested in buying, they will go through the ‘trouble’ of sending me an email. Some artists come to my blog and website basically just to get information. While there’s nothing wrong with that, I have control over what information about my art should be public and what shouldn’t be. Another good reason is as stated above, the artwork will become more valuable as the reputation of the artist grows. We sell lower when we are first starting out. It’s just like in any other professional field, i.e. musicians, athletes etc.

This should help clear some of the confusion. Many artists offer payment plans. We are well aware that not many people have money piled up at home. Life itself is expensive enough.

Would I ever sell directly? Yes, I would but only unframed works and with all the above considerations. For pricing, please email me at eberdotfrankatgmaildotcom

Why paint…

To continue with the musings about growing and evolving as an artist, I happen to come across a website about poetry that posted a letter by one of my favorite poets Rainer Maria Rilke. It is one of a collection of 10 letters written by the famous poet RMR (1875-1926) to a young officer cadet at the Military Academy in Vienna, who wanted Rilke to critique the quality of his poetry so he could decide whether a literary career made sense for him. The correspondence lasted from 1902 to 1908

I decided to include this because in his first letter, Rilke’s comments really hit home with me and it can be directly applied to the art of painting. It is as if he wrote this yesterday where in fact the letter dates back to 17 February 1903 in Paris!!

Read this excerpt and replace the word ‘poem’ with ‘painting’ and ‘writer’ with ‘painter’. The interesting thing to me is to compare it to social media today where so many artists post their paintings in hopes to get ‘likes’, in other words, looking outwards for recognition and approval. Nothing has changed! We just don’t send physical letters anymore. (Emphasis in italics is mine.)

“You ask whether your poems are good. You send them to publishers; you compare them with other poems; you are disturbed when certain publishers reject your attempts. Well now, since you have given me permission to advise you, I suggest that you give all that up. You are looking outward and, above all else, that you must not do now. No one can advise and help you, no one.

There is only one way: Go within. Search for the cause, find the impetus that bids you write. Put it to this test: Does it stretch out its roots in the deepest place of your heart? Can you avow that you would die if you were forbidden to write? Above all, in the most silent hour of your night, ask yourself this: Must I write? Dig deep into yourself for a true answer. And if it should ring its assent, if you can confidently meet this serious question with a simple, “I must,” then build your life upon it. It has become your necessity. Your life, in even the most mundane and least significant hour, must become a sign, a testimony to this urge.

Then draw near to nature. Pretend you are the very first man and then write what you see and experience, what you love and lose.

If your everyday life appears to be unworthy subject matter, do not complain to life. Complain to yourself. Lament that you are not poet enough to call up its wealth. For the creative artist there is no poverty—nothing is insignificant or unimportant.
If, as a result of this turning inward, of this sinking into your own world, poetry should emerge, you will not think to ask someone whether it is good poetry. And you will not try to interest publishers of magazines in these works. For you will hear in them your own voice; you will see in them a piece of your life, a natural possession of yours. A piece of art is good if it is born of necessity. This, its source, is its criterion; there is no other.

Therefore, my dear friend, I know of no other advice than this: Go within and scale the depths of your being from which your very life springs forth. At its source you will find the answer to the question, whether you must write. Accept it, however it sounds to you, without analyzing. Perhaps it will become apparent to you that you are indeed called to be a writer. Then accept that fate; bear its burden, and its grandeur, without asking for the reward, which might possibly come from without. For the creative artist must be a world of his own and must find everything within himself and in nature, to which he has betrothed himself.
It is possible that, even after your descent into your inner self and into your secret place of solitude, you might find that you must give up becoming a poet. As I have said, to feel that one could live without writing is enough indication that, in fact, one should not.”

Interesting stuff, isn’t it! I encourage you to read the whole letter here.