I am thinking if people comment about a particular painting and call it beautiful, I have accomplished my mission. But what exactly is it that makes art beautiful? In the ’70s the word ‘kitsch’ was used for art that was considered…well, not beautiful, or substandard!
‘Kitsch (/ˈkɪtʃ/; loanword from German) is a low-brow style of mass-produced art or design using
popular or cultural icons. Kitsch generally includes unsubstantial or gaudy works or decoration, or works that are calculated to have popular appeal.’
I guess that includes Thomas Kinkade! A winter scene with smoking chimney tops and lights on in *every window* of the house, yet somehow green and red trees? Yeah….kitsch! Not beautiful. In his excellent 1950s book Eye of the Painter & Elements of Beauty, Andrew Loomis listed 12 Elements of beauty. After all, it can’t just be one thing!
Here’s what Loomis wrote: Unity, Simplicity, Design, Proportion, Color, Rhythm, Form, Texture, Values, Quality of light, Choice of subject, Technique.
Definitely the bible for me when I first started long ago. Even now every teacher talks about these! They repeat themselves in traditional painting like the backdrop in a Flintstone’s cartoon. And forgood reason! The ones I struggle the most with is ‘Rhythm’ and since I am mostly watercolor painting nowadays, ‘Texture’. Texture in watercolor painting is very limited.
‘Rhythm’ is almost esoteric. You can’t put your finger on it. There’s rhythm in a landscape, the hills. There’s rhythm in a tree or a flower. Everything has rhythm, from the smallest forms to the cycles of the universe (to quote Loomis).
Choice of subject is relative, in my opinion. You can make a pretty drab subject look beautiful. That is when the artist comes in! Just look at Dean Mitchell’s work. Often far from pretty subjects, but beautiful art nonetheless. I’ll talk about some of the other elements in the next blogpost.